How We Respect Your Privacy

This policy applies to all web sites and email services provided by The Good Birth Company. By using these web sites you consent to the general terms and conditions of usage and to the terms of this privacy policy.

The Good Birth Company Ltd

Contact us

We will ask you when we need information that personally identifies you (personal information) or allows us to contact you. Generally, we request this information when you are registering before ordering products from The Good Birth Company, downloading or viewing limited-access content, entering a contest, ordering email newsletters. In each circumstance we try to limit the information we request to the minimum required to deliver the service to you. We also use various standard technologies such as cookies to track user activity on our sites.

Use of your Personal Information

We use your personal information for the following purposes:

• To deliver goods to you that you ordered directly from us 
• To deliver electronic services, such as newsletters or downloads that you request 
• To help us list products most relevant to you. 
• To alert you to special offers, updated information and other new services from The Good Birth Company, if you so request.
• To allow you access to limited-entry areas of our site as appropriate.

We do not create personalized content on our web sites by merging usage information with registration information. However we may choose to do that in the future, in which case we will offer you the option to opt out of this service.

Sharing Your Personal Information

As a matter of principle we do not sell information we retain about you to any third parties. We do share limited information in the following limited and specific circumstances:

• We use agents to perform certain operational functions such as warehousing, credit-card processing, shipment etc. We pass on to these partners only the information they need about you to perform the service required, and they are not allowed to use this information for any other purpose.
• We may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on The Good Birth Company or the site; (b) protect and defend the rights or property of The Good Birth Company and its family of Web sites, or (c) act in urgent circumstances to protect the personal safety of The Good Birth Company employees, customers, or members of the public.

Control of your Personal Information when you register, or otherwise give us personal information, The Good Birth Company will not share that information with third parties without your permission, other than for the limited exceptions already listed. It will only be used for the purposes stated above. At the time of registering for some services, you will be given the option to opt out of receiving email from The Good Birth Company beyond the scope of the specific service in question. If you do not opt out at this point, we may send you what we in good faith believe to be useful and relevant information about our products and services. You can view the information that we retain about you by logging in to your account at www.thegoodbirth.co.uk. At any time you can change your preferences for how or if we contact you, or change the information that we hold. For email registrations where you do not have a full account and password set up, subscription options can be changed and authenticated through email.

Security of your Personal Information

The Good Birth Company is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. When we transmit sensitive information over the Internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Use of Cookies

When you visit a The Good Birth Company website, a cookie is often placed on your machine (if it is set up to accept cookies) or an existing cookie is read if you have visited the site previously. One use of cookies is to assist in the collection of the site visitation statistics described above. We also use cookies to collect information on which newsletter links are clicked by customers. This information is used to ensure we are sending information customers want to read. It is collected in aggregate form and never linked with your personal information. Web beacons, also known as clear gif technology, or action tags, may be used to assist in delivering the cookie on our site. This technology tells us how many visitors clicked on key elements (such as links or graphics) on a web page. We do not use this technology to access your personally identifiable information; it is a tool we use to compile aggregated statistics about The Good Birth Company website usage. We may share aggregated site statistics with partner companies but do not allow other companies to place clear gifs on our sites.

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